Philippe Pinatel

Philippe Pinatel is the newly appointed Chief Executive Officer of MERIT Beauty, a minimalist makeup brand.12 Here are some key details about his background and appointment:

Professional Experience

Philippe Pinatel brings 25 years of experience in the beauty industry, specializing in high-growth, omnichannel brands.2 His career highlights include:

• Most recently served as Global President at MAC Cosmetics from 2020 to 202414
• Held senior leadership positions at Sephora, Guerlain, and Birchbox3
• Known for his expertise in shepherding brands through rapid growth and leading complex, multibillion-dollar global organizations1

Appointment at MERIT Beauty

• Appointed as CEO of MERIT Beauty in early 2024, succeeding founder Katherine Power2
• Power will remain as Chairperson of MERIT, working closely with Pinatel on innovation and creative vision3
• Pinatel expressed excitement about joining MERIT and contributing to its ongoing success2

MERIT Beauty Background

• Founded in 2021, MERIT is a US-based cosmetics brand focusing on minimalist, "clean" beauty products1
• The brand has experienced significant growth, becoming profitable on an EBITDA basis and generating over $100 million in omnichannel retail sales in 20232
• MERIT's products have been successful at Sephora, with 80% of its lineup becoming bestsellers in the retailer's "clean" category2

Philippe Pinatel's appointment comes as MERIT enters a new phase of growth and opportunity. His extensive experience in the beauty industry is expected to be crucial in MERIT's journey towards becoming a generation-defining beauty brand.1