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Philip McGrath
Vice President Business Development
Summary
Philip McGrath is a seasoned Category Management Professional with a rich background in the Marketing Research industry. He specializes in syndicated data applications like Nielsen, IRI, and NPD, and excels in developing collaboration programs between retailers and manufacturers to enhance category management. With a knack for building and nurturing industry relationships, Philip has a proven track record of effectively launching corporate programs, leading project teams, and fostering talent development across diverse service teams.
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