Phil Lynch

Phil Lynch is the CEO of Digital Products & Experiences at Manchester United, a role he has held since August 2022. He joined the club in 2017 and has been instrumental in transforming its digital strategy. Under his leadership, Manchester United has achieved significant digital growth, reportedly generating the most "digital value" of any sports team globally in 2021.13

Professional Background

Before his tenure at Manchester United, Lynch worked at major companies like Sony and Yahoo!, where he gained extensive experience in media and digital products.1 His focus at Manchester United has been on enhancing fan engagement through a more integrated digital experience, moving away from siloed operations to a more unified approach that considers the fan experience across various platforms.12

Recent Developments

Lynch is set to leave Manchester United to join Chelsea FC as the Global Head of Digital for BlueCo 22, the consortium that owns Chelsea. His departure follows a period of significant digital transformation at Manchester United, including a partnership with DXC Technology aimed at improving data analytics and fan engagement.24

Strategic Vision

Lynch's strategy emphasizes understanding fan interactions across different touchpoints, aiming to deliver personalized content and experiences. He believes that by breaking down traditional barriers within the club's operations, they can create a more cohesive and engaging experience for fans worldwide.13