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Phil Knapp
Senior Director of Design at Matic
Phil Knapp is the Senior Director of Design at Matic, a digital insurance marketplace.12 He has played a significant role in developing Matic's new brand identity, working closely with Sarah Berg, the VP of Marketing, and the Ink & Iron Design Initiative.1
Professional Background
Phil Knapp has extensive experience in the field of product design, particularly in the information technology and services industry.2 His career at Matic has progressed from Director of Design to his current position as Senior Director of Design.3
Contributions to Matic
In his role at Matic, Phil Knapp has been instrumental in shaping the company's visual identity. He led the development of Matic's new visual branding, which is built on core tenets such as simplicity, freshness, modern yet timeless design, and a touch of warmth.1
Some key aspects of Phil's work on Matic's brand identity include:
- Designing a new logo mark featuring a heart symbol
- Introducing a new color palette
- Developing a fresh approach to illustrations and photography
- Creating a comprehensive design language system
Phil's design philosophy for Matic emphasizes simplicity, aiming to make every interaction with the company as straightforward as possible.1
Education
Phil Knapp has a strong educational background in Digital Design from the University of Cincinnati.
Phil Knapp's LinkedIn profile can be found under the username phil-knapp-02059a11.2
