University of Helsinki

Promoting Freedom, Reason and Love in Helsinki, Finland and the world!

Avoin Puolue

Chair of Open Party (Avoin Puolue)

Helsingin kaupunki – Helsingfors stad – City of Helsinki

Member of Helsinki City Council

Helping to improve the world of online advertising by integrating our powerful semantic AI technology to customer platforms.

DoubleVerify

Senior Vice President, Business Development

Leiki was fully acquired by DoubleVerify in January 2019 with the teams now working seamlessly in the Doubleverify organzation. 

Historical description: Founded in 2000 to develop Web 3.0 and today serving customers in Europe and US, we help content owners like publishers and retailers benefit from group level synergies and see outside the traditional focus on brand silos. We also server online advertising companies with uniquely accurate content and user purchase intent analysis. 

With brand silos content is fragmented over a multitude of different sites. Users move to competitors’ sites when they don’t see the relevant content from the same publisher. Finding content is based on searching or going to a familiar URL; only a small part of potentially interested audiences make the effort to search.

Instead of the human adapting to the machine, we make the machine adapt to the human.
Leiki discovers personally relevant content from all the archives of the publisher, increasing traffic, audience and revenues for all sites. This creates a personal content space with high user retention within the group of brands.  We take the control of traffic flows away from search engines and give it back to the content owner.
In the future, we see an online world centered around the user dominated by relevant content, not the brands. It won’t be dominated by search engines. Instead,﻿ it will be dominated by relevant content.

Leiki Ltd

Postdoctoral research at Nordic research institute in Copenhagen on theoretical nuclear and particle physics with supercomputer simulations of quantum field theories, particularly QCD.

Petrus Pennanen