Petra Van Beneden

Petra Van Beneden is a seasoned business partner and trusted advisor with 26 years of experience in people and business management within the SW Industry.

She excels in enabling customers and contacts to operate on robust IT infrastructures using high-quality applications, whether on-premise, in the cloud, or hybrid solutions.

With a focus on software quality, Petra has expertise in maintainability, security, privacy, performance, and transferability, aligning with ISO25010 standards.

Her professional journey includes roles as a Sales leader, Account Executive for Large Accounts across various sectors like Financial Services, Comms & Media, Healthcare & Life Sciences, Education, Public Sector, and International Organizations.

Her skill set encompasses program development and deployment, regional management of virtual teams, business development, people management, and leading complex direct and virtual teams.

Petra is proficient in Software Asset Management, conducting software license audits, SAM reviews, anti-piracy measures, and IP Law.

She possesses strong budget management skills, a keen focus on targets and KPIs, and a wealth of sales and business development experience, particularly in Emerging Markets.

Specializing in IT Software & Service Industry, Software Quality Assurance, IT Modernization, Business Management, Account Development, Hybrid Cloud Solutions, Business and Digital Transformation, Change Management, Contract and Vendor Management.

Her educational background includes a Master's in Law with a Master's in International & Comparative Law, academic research skills, and various certifications in Strategy, Business Strategy, Change Management, Information Technology, Business Management, and Company Award.

Petra's work history features roles such as Senior Account Executive at Software Improvement Group (SIG), Account Manager at Oracle, Head of EMEA License & Compliance at Adobe Systems, and various management positions at Oracle EMEA.

Outside of work, Petra has a keen interest in crime literature and enjoys staying active by walking along the North Sea beach.