Peter Stringer

Retail Media, Paid Media, Facebook Ads, Google Ads, Native Ads, Digital Marketing, eCommerce, Performance Marketing, Content Strategy and Social Media Executive

Peter Stringer is a seasoned Retail Media, Digital Marketing, Paid Media, and Facebook Advertising Consultant currently operating as an independent consultant since August 2018, based in Tampa, Florida. He has managed over $100 million in advertising spend throughout his career, including $4.5 million specifically on Facebook ads, achieving a return on ad spend (ROAS) of over 8.0 for several clients.1

Professional Experience

Independent Consultant (August 2018 - Present)
- Provides tailored consulting services in digital marketing, social media strategies, and content marketing.
- Past clients include notable companies like Facebook, Purina, and Hilton Hotels.
- Specializes in Facebook and Instagram advertising, DTC/e-commerce consulting, and ad account optimization audits.
Vice President of Social Media, Ultimate Fighting Championship (UFC) (May 2017 - June 2018)
- Led the global social media team and developed strategies for pay-per-view events and ticket sales.
Vice President of Digital Media, Boston Celtics (November 2014 - April 2017)
- Managed digital strategy and operations for the Celtics' online presence, winning an Emmy for content production.

Education

Peter holds a Bachelor of Science in Journalism from Boston University, with a minor in Political Science.1

Certifications

He has obtained several certifications relevant to digital marketing, including:

Foundations of AI-Powered Search Ads for Strategists (Skillshop)
Google Ads Essential Training (LinkedIn)
Advertising on TikTok (LinkedIn)

Peter Stringer's extensive experience in both sports and corporate environments positions him as a knowledgeable expert in the fields of digital marketing and paid media.