Peter Stringer

Peter Stringer is an accomplished paid media professional with a track record of managing over $100 million in ad spend across various industries over the past 6 years.

His expertise spans digital marketing, retail media, social media advertising (including Facebook, Instagram, TikTok, and Snapchat ads), Google ads, CTV, YouTube, display advertising, audio advertising, search marketing, and content marketing.

Peter's client portfolio includes renowned companies like Purina, Facebook (Meta), Boston Celtics, UFC, Havas Edge, GOLIN, Schneider Electric, Hilton Hotels, Fidelity Investments, and Cengage Learning.

As a top 1% expert-vetted paid media consultant on Upwork, he specializes in assisting direct-to-consumer (DTC) brands with account audits and paid media strategy focusing primarily on Facebook Ads.

His recent work involves consulting on retail media business for major CPG clients in collaboration with national retail and grocery partners through agencies like The Mars Agency and OpenMind, a part of WPP.

Previously, Peter held key roles including VP of Social Media at the Ultimate Fighting Championship (UFC) and VP of Digital Media at the Boston Celtics.

During his tenure with the Boston Celtics, he spearheaded innovative digital projects, dramatically increasing the team's social media presence and engagement, with notable achievements like launching the NBA's first live streaming mobile app pregame show and several groundbreaking applications.

Peter Stringer's skill set includes paid media, online advertising, search marketing, digital marketing, social media marketing, content marketing, digital and social media strategy, mobile applications, interactive content, and database growth.

He holds a BS in Journalism from Boston University and has held roles at notable organizations such as Facebook, Takeda, and Amazing America.