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Peter Stavisky
Founder/CEO at Barrington Media Group
Peter Stavisky is the Founder and CEO of Barrington Media Group, a company he established approximately nine years ago in Shelton, Connecticut.12 His professional background is rooted in the telecommunications sector, where he experienced the deregulation and "Telco wars" of the early 1990s, which prepared him for his future entrepreneurial ventures.1
Business Strategy
Stavisky developed a unique media buying strategy for Barrington Media Group. He focused on purchasing large blocks of network inventory upfront and then selling the time back to his clients, creating media efficiencies.2 As a strategic hedge, he also entered the Performance Index (PI) market, ensuring that any unsold inventory could be filled with clients running media on a cost-per-call basis.2
Company Growth
Under Stavisky's leadership, Barrington Media Group has grown to become one of the largest independent owners of national network radio time in the United States, with millions of dollars in national inventory.2 In January 2022, the company completed an acquisition of Thesis3, further expanding its business reach.
As of July 2023, Stavisky has retired from active leadership at the company.3
