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Peter Nikolaiev
Chief Product Officer at Boosta
Peter Nikolaiev is a digital marketing expert with more than 7 years of experience, specializing in UI/UX and CRO (conversion rate optimization). His skills include conducting in-depth CRO research, creating hypotheses, running a/b tests using various tools like Optimizely and Google Analytics, and analyzing results to drive informed decisions. With a collection of over 3000 conversion optimization best-practices, Peter's approach is grounded in neuropsychology and online behavior studies. He has a successful track record of optimizing projects for clients in various markets, focusing on both B2B and B2C segments. Currently, Peter is mentoring a 4-person CRО team to enhance revenue optimization. His experience also includes customer development research, project management, Agile methodologies, and a deep understanding of web design's role in achieving business objectives. Peter holds a Bachelor's degree in Documentation and is a CXL Certified Optimizer from the CXL Institute. He has held key positions at companies like Boosta, Terrasoft, Liberty Communications, and OK Internet.
