Carmen Albisteanu

Carmen Albisteanu is a Growth Strategy Analyst at Salt Bank, Romania's first fully digital bank.14 She specializes in experimentation, UX research, and customer value optimization, focusing on shaping the future of banking.25 Carmen has been working in Conversion Rate Optimization (CRO) since 2013, accumulating extensive experience in the field.4

At Salt Bank, Carmen tackles significant challenges in digital banking, particularly maximizing onboarding and activation rates.1 Her approach involves:

1. Analyzing user behavior data to identify drop-off points
2. Running targeted experiments to improve user engagement
3. Implementing data-driven solutions to streamline processes

Some of Carmen's notable achievements include:

• Optimizing the ID verification step in the onboarding process by adding a brief tutorial, reducing drop-offs at this critical stage.1
• Adjusting onboarding communications to clarify that users can start banking immediately, even without a physical card.1
• Moving the "add to wallet" button into the onboarding flow to enhance activation rates.1

Carmen is also active in the experimentation community, participating in events like the Convert x WiE Summit, which focuses on promoting diversity and inclusion in the industry.13 Her work goes beyond data collection, as she transforms insights into meaningful, customer-centered improvements.6