Peter McGuinness

President & Chief Executive Officer at Impossible Foods

Peter McGuinness, CEO of Impossible Foods

Peter McGuinness is the President and Chief Executive Officer of Impossible Foods, a company on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat made from animals.1 2 4

Key Facts About Peter McGuinness

Joined Impossible Foods as CEO in April 2022 to lead its next phase of global growth4
Previously served as President and Chief Operating Officer at Chobani from 2020 to 20221 2
Has over 30 years of experience in marketing and advertising, including roles at McCann Worldgroup, Momentum Worldwide, and Gotham Inc.1
Holds a Bachelor's degree in Marketing and Economics from Roger Williams University1
Aims to make Impossible's plant-based meat products more approachable, available, and accessible to the masses1 2
Believes food is the real opportunity to save the planet, as the vast majority of usable land on Earth goes to animal agriculture2
Refutes myths about plant-based meat and focuses on making products that are accessible, available, affordable, and delicious2 3

Under McGuinness' leadership, Impossible Foods achieved record sales in 2022 and saw incredible growth across retail and foodservice channels.1 He is committed to continuously improving Impossible's products in terms of taste, texture, flavor, and nutrition profile.3