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Peter Loving
Founder and Product Designer specializing in SaaS growth
Peter Loving is the founder of UserActive, a UX/UI design agency that helps SaaS companies optimize their user experiences and drive growth.1 Here are some key details about Peter Loving:
Professional Background
Peter has been working as a product designer for around 18 years.2 He founded UserActive in April 2020 and is based in Barcelona, Catalonia, Spain.
Expertise and Services
UserActive specializes in:
- UX/UI design for B2B SaaS companies
- Product strategy consulting
- Implementing design sprints and workshops
- Helping software companies develop user interfaces
- Aligning products with customers' desired outcomes
Peter works with B2B SaaS companies that have strong technical products but need design support to reach their full potential.
Approach
Peter's approach involves:
- Conducting workshops and design sprints
- Consulting on business goals and product strategy
- Helping companies make significant product improvements
- Providing sales teams with improved UI, messaging, and positioning ideas
He aims to help SaaS companies overcome challenges like outdated interfaces, poor user experiences, and lack of product differentiation.
Community Involvement
Peter is also active in the SaaS community:
- He created and manages the "SaaS Founders" Facebook group, which has over 14,000 members2
- He serves as the Barcelona City Leader for SaaStock, Europe's largest SaaS event
Through these efforts, Peter connects with SaaS founders, learns about their challenges, and provides a platform for networking and support within the industry.2
