Peter Kazanjy

Peter Kazanjy is a prominent figure in the field of sales management and entrepreneurship, known for his role as the co-founder of Atrium, a company specializing in data-driven sales management software. Atrium aims to enhance the performance of sales teams through analytics and metrics, providing tools that help sales leaders and managers monitor and improve their teams' effectiveness.13

Kazanjy also founded Modern Sales Pros, an extensive community for sales operations and leadership professionals, which boasts over 35,000 members. This community focuses on peer learning and sharing best practices in sales management.24 He is the author of Founding Sales: The Startup Sales Handbook, which serves as a guide for startup founders and first-time sales personnel, emphasizing the importance of a structured approach to sales in early-stage companies.15

Before his ventures in sales management, Kazanjy co-founded TalentBin, a talent search engine that was later acquired by Monster Worldwide. Following the acquisition, he led new product sales for a large team of sales representatives at Monster.12 His background includes experience in product marketing, which he leveraged to develop effective sales strategies and tools that cater to the needs of modern sales organizations.13

Kazanjy’s expertise lies in go-to-market strategies for SaaS companies, and he is recognized as a thought leader in the sales domain, frequently speaking and sharing insights on how data can transform sales management practices.23