Peter Hubbell

Peter Hubbell is a well-established creative industry expert with a strong focus on marketing to the Baby Boomer market. As the Founder and CEO of BoomAgers, a prominent agency specializing in age-focused marketing, Peter is dedicated to unlocking the potential of this demographic. He is a global influencer and the author of two acclaimed books, 'The Gold Rush: Marketing for Gold in the Age of Aging' and 'Getting Better With Age: Improving Marketing in the Age of Aging'. Peter's educational background includes a BA in Economics from Trinity College-Hartford. Throughout his career, he has held key positions at reputable organizations such as Apply : you, Saatchi & Saatchi, D'Arcy Worldwide, NW Ayer & Partners, NW Ayer, and Cunningham & Walsh.