Peter Heurling

Peter Heurling is an experienced professional in the SaaS industry, currently serving as the Director of Enterprise Solutions, EMEA at Meltwater Group, a position he held from December 2015 until October 2022. In this role, he was responsible for leading teams to sell and implement Meltwater's solutions across the EMEA region, particularly focusing on aligning global markets with headquarters regarding public relations and digital marketing strategies to enhance data outreach and reporting capabilities.1

Heurling has a diverse background that combines sports and business. Before his tenure at Meltwater, he worked in various capacities within the company, including Managing Director and Business Developer. His career in software sales began in 2008, and he has since developed expertise in new business development, growth strategy, and sales leadership.1

In addition to his professional experience, Heurling has a strong educational foundation with a Master's degree in Political Science from Umeå University and Mid Sweden University. He has also completed certifications such as the Meltwater Golden Key Leadership Program and the MEDDPICC MasterClass.1

Heurling's leadership style is influenced by his background as a professional athlete, emphasizing teamwork and perseverance. He is known for his commitment to achieving both individual and team goals.1