Mimrah Mahmood

Mimrah Mahmood, originally from the Maldives, is a seasoned professional with over 13 years of experience as a Senior Director and Partner at Meltwater, a prominent online media monitoring company.

He plays a pivotal role in driving the strategy for Meltwater's operations in the Asia Pacific region and serves as a consultant for PR, Marketing, and Analytics teams of various brands and governments in APAC.

Mimrah focuses on data-driven consumer insights and integrated communications at Meltwater, emphasizing the digital adoption of external data for tasks like Demand Forecasting, Competitor Intelligence, and Corporate Planning.

His expertise lies in enabling organizations to analyze and interpret conversations about their brands across diverse media channels, aiding in the formulation and adjustment of effective media strategies.

Apart from his corporate responsibilities, Mimrah is passionate about sharing his expertise through training workshops for senior management, with a particular focus on digital transformation in marketing and communication.

He is also keen on speaking engagements related to communications, MarTech, and Data-as-a-Service, showcasing his broad knowledge and experience in these domains.

Mimrah Mahmood holds a background in Electronic Commerce, having studied at the National University of Singapore.

Throughout his career, he has undertaken various roles at Meltwater, from International Management Trainee to Regional Director for Asia Pacific, showcasing his progression and deep understanding of the industry.

Additionally, his experience as a Co-Founder at Itek Pvt Ltd further highlights his entrepreneurial spirit and versatile skill set in the business realm.