Peter Harrison

Peter Harrison is the Research Director at The Good Side, a role he has held since June 2022. Based in London, he has a diverse background in research and consulting, with a focus on insights and innovation. Before joining The Good Side, he worked as a Senior Insights Consultant at Paraffin Ltd. and founded Twine Insight, where he helped organizations leverage insights for change through various research methodologies.123

Harrison has also held several significant positions in the industry, including Director at BAMM and The Sound: Exploration Strategy Innovation, where he specialized in ethnographic research and strategic branding. His extensive experience in qualitative and quantitative research methodologies has allowed him to effectively support organizations in understanding their target audiences and developing innovative strategies.13