Peter Edwards

Peter Edwards is an accomplished and driven company director with a wealth of experience in the application software and IT services industries. His career spans various sectors, including hospitality, leisure, retail, food safety, claims management, ePos, and insurance analysis.

Known for his expertise in large and intricate sales negotiations, Peter excels in motivating direct and indirect reports to achieve business objectives. He has a proven track record of enhancing business operations, boosting revenues, and driving profit growth.

With a background in biological sciences from the University of Plymouth and additional studies at Winstanley College, Ormskirk Grammar, and the University of Leicester, Peter brings a well-rounded educational foundation to his professional roles.

Peter has held key leadership positions in reputable organizations such as Zonal, Micros Systems, RedSky IT, Innsite Hotel Services, and Multiasistencia, where he demonstrated his prowess in operational management, service design, technical understanding, and business process optimization.

His specialties include full profit and loss responsibility, successful business exits in the private equity space, service delivery design, and leveraging strong technical acumen for product development and support. Peter's strategic approach to business process design has consistently delivered efficiency improvements and enhanced productivity.