Centenary University

Marketing Communications and Digital Pioneer

Responsible for development and execution of enterprise-wide portfolio of brand marketing communications plans based on customer insights, market research and industry trends reaching multiple high priority audiences including employees, external stakeholders, marketing support, community outreach and media relations.

Led the transformation of a 12-member multidisciplinary team that included creative, digital, technology, and traditional and omni-channel marketing and exceeded awareness targets.
 
Developed corporate and senior executive messaging and talk tracks for issues management and corporate reputation situations.

Built relationships with industry publications, media outlets and agency partners that drove brand and product placements in traditional print, digital and emerging media.

Collaborated with a global team to successfully implement worldwide campaigns that drove brand product business objectives, awareness, sustainability and public affairs initiatives. 

Created and managed SOPs for the legal, regulatory, and compliance approval of marketing, sales, and communications materials improving speed to market from weeks to days and ensuring risk mitigation and consistency across portfolio.

Managed vendors and agencies and maintained multi-million-dollar budget to a 1.3% variance or less over three straight years.

Managed the largest budget in the commercial organization. Directly reported to Sr. Vice President with dotted line to global CEO with responsibility across entire product portfolio.

Getinge

Senior Director of Marketing Communications, North America

Spearheaded digital and traditional marketing communications strategies that propelled corporate and brand objectives, fueling organization's double-digit growth. 

Developed groundbreaking digital engagement programs in consumer-driven niche markets including A-List celebrity campaign. 

Led crisis management communications during the COVID-19 response, ensuring seamless external and internal messaging to maintain trust and transparency.

Ferring Pharmaceuticals

Associate Vice President Communications and Digital Innovation

Responsible for digital cross-sector initiative positioning J&J as premier medical device resource world-wide.

Formed strategy and executed global J&J Medical Devices digital communications footprint spanning 17 countries in 15 languages.

Recognized and awarded for ethics and adherence to J&J Credo.

Johnson & Johnson

Global Social and Digital Communications Leader, Medical Devices

Founded North American digital marketing communications team and implemented innovative campaigns and application across all J&J pharmaceutical franchises. 

Identified and executed digital best practices in marketing communications for launch and in-market brands improving time to decision and ROI. 

Initiated multi-million-dollar innovation discovery and seed program leading to more than a dozen repeatable, next-generation marketing and communications programs across organization.

Drove integration of innovation and digital tactics into marketing-mix with top- and bottom-line responsibility.

Director, Pharmaceutical Digital Marketing North America, Digital Center of Excellence

Identified and crafted healthcare product offerings within organization comprising 20% of revenue through the development of a healthcare product suite including positioning and value proposition that created a multi-million dollar revenue stream.

Targetbase

Vice President of Strategy, Healthcare

Created 14-person team responsible for Digital Marketing, Corporate Communications and Convention Marketing across entire organization and ushered company into innovative market segments.

Forest Laboratories

Senior Director, Marketing Communications

Managed ten-person account team responsible for 3 million dollars in revenue from major healthcare company clients and developed organizational go to market strategies.

Cadient Group

Vice President, Strategic Innovation

Built a platform to discover, pilot and implement promotional innovation identifying  projects in non-personal sales, digital video and healthcare information technology. This included the development of cross-functional team to analyze, execute and shepherd innovative marketing and branding programs across marketing organization.

Novartis

Director of New Channel Development

Led multifunctional team supporting all Novartis Oncology on-line initiatives ranging from web site development to multi-million dollar digital media campaigns. Designed and assembled internal center of excellence for Relationship Marketing heading multiple persistence/adherence and traditional CRM programs.

Director, Interactive Marketing

Created ground-breaking, first in industry international web strategies and tactics.

Associate Director, eMarketing Oncology

Pioneer of digital marketing and communications leading Johnson & Johnson into the Internet age with first-in-industry web presence. Implemented award-winning digital promotional strategies and website builds for industry's top brands. Designed in-house production and development staff and realized over $1million in cost savings versus external agencies.

Pete Dannenfelser