Peter Czimback

Delivering vision, value and velocity by keeping the consumer, not tech, at the center of what we do. We created Emerge to show the hospitality industry, our clients and consumer the science of digital disruption.

Peter Czimback is the Vice President of Digital Experience at Aramark, where he also serves as the creator of the Emerge initiative. He has been with Aramark since 1999, holding various positions that have progressively advanced his career in digital innovation and consumer engagement.

Professional Background

Current Role: Vice President Digital Innovation and creator of Emerge at Aramark (July 2019 - Present)
Previous Positions:
- Senior Director of Consumer Digital (Jan 2015 - June 2019)
- Senior Director of Retail Marketing and Digital Commerce (Jan 2009 - Dec 2014)
- Director of Beverage Strategy - Higher Education (Oct 2005 - Jan 2009)
- General Manager for Higher Education and Convenience Retailing (Oct 2003 - Oct 2005)
- Brand Manager for Beverage (June 2000 - Oct 2003)
- Senior Sales Consultant at Aramark Refreshment Services (Jan 1999 - June 2000)

Educational Background

Peter holds a degree from Villanova University, where he studied from 1995 to 1998, and he also pursued further education from 2010 to 2012.

Expertise

Czimback specializes in creating value through humanizing digital experiences, focusing on integrating technology to enhance customer engagement and operational efficiency. His leadership is characterized by a detail-oriented approach, ensuring that projects align with client expectations, budgets, and timelines.1

He is recognized for his strategic insights into digital transformation and has led initiatives that leverage technology to create competitive advantages in the market.1 2