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Peter Shafer
Culture Carrier, Sales Leader Delivering Exceptional Client Experiences
Peter Shafer is an experienced business advisor and marketing professional who is currently associated with RSSL Advisory. Here are some key details about his background and expertise:
Professional Experience
Peter Shafer is the founder and CEO of RSSL Advisory, a marketing communications firm he established in 2017.34 RSSL Advisory focuses on helping mid-sized companies and organizations grow their revenues by maximizing sales, revenue, and profits.3
Prior to founding RSSL Advisory, Peter held several notable positions:
- CEO of KRC Research4
- Restructured 8 business lines into 3 profitable areas, growing revenues from $2.8M to $7.2M over a 3-year period2
Expertise
Peter specializes in:
- Digital marketing strategies
- Revenue growth
- Business restructuring
- Sales maximization
He helps clients invest effectively in digital marketing campaigns to communicate their messages and build long-term audience engagement with their brands.1
Education and Background
Peter Shafer is an alumnus of Washington College, graduating in 1986.4 His educational background and experience have equipped him with skills in:
- Connecting human behaviors with scientific data analysis
- Developing digital strategies that exceed client expectations
- Applying scientific rigor to market research1
Approach to Data and Analytics
Peter emphasizes the importance of:
- Clearly defining desired outcomes before analyzing data
- Asking questions in different ways to remove bias
- Testing questions with colleagues before formal launches
- Taking breaks to gain fresh perspectives on data analysis1
Peter Shafer brings a wealth of experience in marketing, business strategy, and data analysis to his role as a business advisor at RSSL Advisory.
