Peter C. King

Peter C. King is a prominent business leader in the field of mergers and acquisitions, with a rich professional history spanning both Canada and the United States.

Mr. King's career trajectory began in Toronto's Bay Street, working with a renowned M&A firm, before he transitioned to the US in 1989 to play a pivotal role in the American expansion of Canada's largest real estate company.

During his tenure in the US, Mr. King immersed himself in various legal and franchise arenas, which sparked his interest in franchising.

From 1994 to 1999, he joined a major Wall Street investment bank, focusing on servicing institutional clients, before seizing an opportunity that led to the acquisition of VR Business Brokers in 1999.

Under his leadership, VR Business Brokers has evolved to offer professional services to small and mid-size business owners, bringing a level of professionalism akin to investment banking to this market segment.

Peter C. King currently serves as a key figure at VR Business Brokers, alongside his partner and President, JoAnn Lombardi, positioning VR as the premier full-time network of Professional Business Intermediaries worldwide.

Mr. King envisions the future of VR Business Brokers through strategic alliances with organizations catering to the needs of small and mid-size businesses as a means to stand out in the market.