Pete Toft

Pete Toft is a seasoned professional with a diverse background in hospitality, brand development, and Workspace as a Service (WaaS) operations and project management.

With 15 years of consumer interaction in hospitality, he has honed his skills in fostering community and enhancing company culture for sustainable growth.

Pete's 4 years of experience in brand development for small food businesses and 2 years in WaaS have shaped his belief that a brand's essence lies in the experience it offers to its ecosystem.

Throughout his career, focused on startups at various stages of growth, Pete excels in creative solutions for the built environment and communicating to create emotional ties between consumers and brands.

Pete Toft holds a Bachelor of Design in Architecture from the University of Minnesota-Twin Cities.

His professional journey includes roles as a Senior Project Manager at Steinway Moving & Storage, Project Manager at WeWork, Operations Lead at WeWork, Graphic Designer and Project Manager at TopRank Marketing, Owner/Operator at Brooks High LLC, Graphic Designer and Project Manager at Alvin Valley, Design Intern at Pogostick Web Solutions, Adjustment Clerk at Smart Legal Assistance, and General Manager at The Tin Fish.

Outside work, Pete enjoys enhancing his mom's recipes with more seasoning and indulging in a love for brightly colored socks.

Contact Pete Toft to share your experiences with the built environment or showcase your unique sock collection.