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Persiah Alcorn
Director of Digital Marketing at 300 Ent
Professional Background
Persiah Alcorn is a dynamic marketing professional with four years of diverse experience in the marketing landscape, particularly in the entertainment industry. With a strong focus on strategic and comprehensive campaigns tailored to the needs of artists, labels, and brands, Persiah has developed a reputation for crafting unique marketing initiatives that reflect the individual vision of each artist and brand she represents. Her career has been marked by her ability to leverage market research and data analytics to create campaigns that not only resonate with the target audience but also drive engagement and results.
Persiah's journey in the marketing sector includes notable positions at several prominent organizations. Currently, she serves as the Digital Marketing Director at 300 Entertainment, where she spearheads innovative marketing strategies that enhance the visibility and reach of the artists under her wing. In her role, she consistently demonstrates her ability to merge creative ideas with data-driven decision-making, ensuring each campaign is effectively tailored to the intended audience.
Prior to her current role, Persiah honed her skills as a Marketing Manager at The Orchard, one of the leading global music distribution companies. Here, she played an integral role in guiding marketing strategies for a variety of artists, all while ensuring their creative visions remained at the forefront of every campaign. Persiah’s experience at 5735 Studios as a Marketing Manager further solidified her expertise in managing and executing marketing plans, making her an invaluable asset to every organization she has been a part of.
Starting her professional career, Persiah gained foundational experience in marketing as an Associate Marketing Manager at Nesis Brand Group, where she immersed herself in brand strategy and consumer insights. Additionally, her role as a Senior Associate at the Advisory Board introduced her to critical marketing analytics and strategic planning, allowing her to cultivate a data-centric approach to marketing.
Persiah’s freelance work as a Social Media Editor at Epic Records showcased her adeptness at managing digital content and engaging with music fans across various platforms. This role allowed her to blend her passion for music with her marketing expertise, driving fan interaction and promoting artist awareness.
Moreover, Persiah’s commitment to gaining comprehensive experience in the industry is evident from her earlier roles, including her internships at Cornerstone Agency and PR Noir, where she took on responsibilities that ranged from public relations to hands-on marketing tasks. Her internship with Sirius XM Radio Inc. as a Music Programming Intern provided her with a deeper understanding of the music industry's inner workings, enabling her to approach her marketing campaigns with a well-rounded perspective.
Education and Achievements
Persiah Alcorn is a proud alumna of Howard University, where she earned her Bachelor’s Degree. Her education played a pivotal role in shaping her understanding of marketing principles and practices, equipping her with the skills needed to navigate the competitive space of digital marketing. Her academic achievements laid the groundwork for her successful career in an industry that thrives on innovation and adaptability.
During her time at Howard University, Persiah was able to engage in various projects and programs that enhanced her marketing acumen. The university’s rich cultural environment also allowed her to explore and develop her unique approach to marketing campaigns focused on creative storytelling and audience engagement. By grounding her strategies in thorough market research and analysis, she emerged as a thought leader capable of driving impactful initiatives in the music and entertainment sectors.
Key Achievements
Persiah Alcorn’s journey through the marketing realm is marked by numerous accomplishments that testify to her skill and dedication. At 300 Entertainment, she has successfully led multi-faceted campaigns that have contributed to the development of new artist launches and the marketing of established musicians. Her work has been instrumental in helping artists connect with their fan base, foster loyalty, and navigate the complexities of the modern music landscape.
In her previous positions, Persiah improved marketing processes and efficiencies, introduced innovative digital strategies, and cultivated relationships that enabled brands and artists to maximize their impact within a crowded marketplace. Her proficiency in data analytics has allowed her to uncover insights that drive results, making her a sought-after partner in any marketing initiative.
Persiah’s ability to adapt and succeed in various roles—from intern to director—highlights her relentless pursuit of excellence and passion for marketing. She is dedicated to promoting artistry and ensuring that every campaign she leads is a reflection of the artist’s vision, identity, and goals. With her blend of creativity and analytical skills, Persiah Alcorn is poised to continue making significant contributions to the marketing field, particularly within the entertainment industry.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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