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Penny Farinha
VP Human Resources at ecobee
Penny Farinha is a prominent HR professional currently serving as the VP of Human Resources at ecobee in Toronto, Canada. With over 15 years of experience in the technology sector, she has played a pivotal role in shaping HR practices within the industry. At ecobee, she leads People Operations, Recruitment, and Learning & Development, having built the HR function from the ground up since she joined as the first HR hire in 2016. Under her leadership, the HR team has expanded to over 25 members following ecobee's acquisition by Generac for $770 million USD in December 2021.1
In addition to her role at ecobee, Penny is also recognized as the HR Global Ambassador for the Toronto Chapter at Transform, where she advocates for innovative HR practices and community engagement within the profession.1 Her educational background includes a certificate in Human Resources Management from Humber College and executive education from Harvard Business School.1
Penny's previous roles include Director of HR at ecobee, Head of HR at VarageSale, and various positions at FreshBooks, where she contributed significantly to scaling the company.1 Her passion lies in transforming HR and talent strategies to foster healthier workplace environments and drive organizational success.
