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Pedro Spota
Head of SEO/SEM
Pedro Spota is a seasoned professional in the field of digital marketing, currently serving as the Data & Growth Marketing Director at Elogia, a digital agency specializing in Digital Commerce Marketing.12 With a diverse background in marketing and technology, Pedro has built a career focused on developing and implementing high-scale growth strategies for digital performance.4
Education and Certifications
Pedro Spota completed his education at Benemérita Universidad Autónoma de Puebla from 2010 to 2015, obtaining a degree in Communication Sciences.1 He has further enhanced his expertise through various certifications in digital marketing, including:
- SEO certification from HubSpot Academy
- Google Ads Mobile Certification
- Google Analytics Individual Qualification
Professional Experience
Throughout his career, Pedro has held several notable positions:
- Data & Growth Marketing Director at Elogia
- CEO at Perecom
- Owner of Mezcal As de Piedra
- Professor of marketing and SEO/SEM at Escuela de Mercadotecnia and M4c Academy
- Head of Media Planning/SEO-SEM at Concept Haus Creative Cluster
- Chief Operating Officer at NDA
- Marketing consultant at The Tree School
- Owner of INSPEKTORGADGET, a tech products business
Pedro began his professional journey as a Network & IT Project Manager at Acitec, Soluciones en Sistemas Tecnológicos, where he was responsible for computer and network maintenance and installation.1
Current Role and Responsibilities
As the Data & Growth Marketing Director at Elogia, Pedro's responsibilities include:
- Building and managing high-scale growth strategies for digital performance
- Leading teams across various digital marketing disciplines, including SEO, Data, Paid Media, Social Media, and CRM
- Focusing on conversion-oriented strategies4
Additional Interests
Outside of his professional life, Pedro Spota is a passionate musician and songwriter. He plays various instruments, including the cello, piano, and ukulele.3 He also enjoys outdoor activities such as hiking and beach outings.3
Pedro Spota's LinkedIn username is growthhackerseo, reflecting his expertise in growth hacking and search engine optimization strategies.4