Pedro Fernández

Pedro Fernandez is a seasoned professional focused on helping businesses do good while achieving financial success by engaging internal and external stakeholders through identity, purpose, and values like trustworthiness and credibility.

With over 20 years of experience in challenging sectors such as energy, tobacco, and now refreshment drinks, Pedro has held key roles in corporate management boards, sector associations, and multinational environments across various functions.

He has a strong educational background with specialized studies in areas like global communication strategies, good corporate governance, marketing, lobbying, project finance, commercial direction, and business administration.

Currently serving as the Director of Public Affairs, Communication, and Sustainability for Spain and Portugal at The Coca-Cola Company, Pedro Fernandez demonstrates a passionate commitment to driving positive change and making a difference.

His expertise spans public affairs, sustainability, lobby and regulatory affairs, corporate communication, legal and compliance, business development, marketing, treasury, finance, and procurement, reflecting a diverse skill set and a broad understanding of the business landscape.

Pedro is affiliated with reputable organizations like APRI (Association of Public Affairs Professionals) and Circulo de Empresarios, showcasing his active involvement in professional circles and commitment to best practices.

Driven by the corporate purpose of 'Refresh the world. Make a difference' exemplified by Coca Cola, Pedro Fernandez continues to inspire and lead initiatives that align with his passion for creating a positive impact and driving meaningful change in the world.

His dedication to stakeholder engagement, long-term trust building, and strategic vision underscores his commitment to advancing the principles of Stakeholder Capitalism and leveraging common interests and goals for collective prosperity.

With a deep-rooted belief in the power of collaboration and shared values, Pedro Fernandez welcomes opportunities to connect with like-minded individuals and organizations to foster impactful relationships and drive sustainable change.

Through his combined professional background, educational achievements, and active involvement in industry associations, Pedro Fernandez emerges as a dynamic and influential figure in the realms of corporate communication, sustainability, and strategic leadership.