Jonathan Rigby

Jonathan Rigby, Global Chief Strategy Officer at Initiative

Jonathan Rigby is the Global Chief Strategy Officer at Initiative, a media agency. He is based in New York and has over 15 years of experience in marketing and advertising.

Key Points

• Born in Lancashire, raised in Germany, and educated in the UK, Rigby began his career in Hong Kong and later moved to New York2
• He has held strategy roles at various agencies including Ogilvy, Digitas, and Reprise Digital2
• At Initiative, he is responsible for turning his attention to the world of media and how it can help brands build fame and accelerate customer engagement2
• He believes in bridging the gap between data and creativity to create customer-centric, data-driven experiences that make brands more meaningful to people's lives2

Experience

• Global Chief Strategy Officer, Initiative (June 2022 - Present)2
• Global Chief Strategy Officer, Reprise Digital (December 2019 - Present)2
• SVP / Head of Strategy NY Region, Digitas North America (October 2017 - December 2019)2
• Head of Engagement Planning, Ogilvy (February 2016 - October 2017)2

Education

• University of Sheffield, Biological Sciences (Honors)1
• University of Portsmouth, MBA, Business Administration1

So in summary, Jonathan Rigby is an experienced marketing and advertising executive who currently serves as the Global Chief Strategy Officer at Initiative in New York, applying his expertise in customer engagement and data-driven creativity to help brands succeed in the media landscape.2