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Payal Jaju
Global Paid Social Manager at The Fork
Payal Jaju is a detail-oriented digital marketer with over 5 years of experience in executing and leading successful B2B and B2C performance-driven digital marketing programs. She holds a Master of Arts degree in Fashion and Luxury Brand Management from the prestigious Istituto Marangoni Paris and has also studied Fashion Communication from the Institute of Apparel Management. Payal is exceptionally skilled in managing information and knowledge systems, which she learned during her Master's program in Management of Information from the Ecole de Management de la Sorbonne. She has worked in various positions at Labelium, including Director B2B, Digital Marketing Manager, Senior Digital Marketing Consultant and Digital Marketing Consultant. Besides, she has also worked as a Program Manager at Dassault Systèmes, Digital Marketing and Communications Intern at Fresh Brand, PR Account Executive for Mavcomm Consulting Pvt Ltd., and Marketing and Communications Intern at Genesis Burson-Marsteller.
Payal Jaju has extensive experience in leading, designing and implementing digital marketing campaigns with a keen eye for detail. Her expertise lies in SEO, SEM, PPC, Social Media Management, Email Marketing, Mobile Marketing, Marketing Automation, and Web Analytics. She is skilled in analyzing market trends, customer behaviors, and competitor strategies to create successful marketing programs tailored to the targeted audience. Apart from her core skills, Payal possesses excellent communication and team management skills, making her an ideal candidate for people-oriented positions.
