California State University, Long Beach

Director of Digital eCommerce & Marketing | eCommerce Growth & Lead Expert | Ex Warner Bros. Leader

🚀 Strategic Vision: Oversee the strategic development and execution of Marketing Technology & ECommerce initiatives, aligning each endeavor with broader business goals. Embrace emerging technologies to unlock new avenues for revenue while ensuring a cohesive experience for customers.

🛍️ Elevated ECommerce: Lead the enhancement of our ECommerce ecosystem, from platform refinement to user-centric enhancements. Employ data-driven insights and CRO techniques to amplify conversions and consistently enhance the online shopping journey.

📈 Informed Decision-Making: Champion the utilization of data analytics to shape informed strategies. By delving into customer behavior, market trends, and campaign performance, I strive to identify opportunities that translate into impactful actions.

🎯 Customer-Centric Approach: Develop and execute precise customer segmentation strategies, emphasizing engagement and loyalty. By actively seeking and implementing customer feedback, I ensure our efforts are always aligned with the needs of our audience.

📊 Performance Insights: Establish robust measurement frameworks to monitor essential KPIs, offering clear insights into the progress of Marketing Technology & ECommerce initiatives. This empowers informed discussions and strategic refinements.

👥 Inclusive Leadership: Cultivate collaborative, high-achieving teams through mentoring and support. I take pride in fostering an environment where innovation thrives and individual growth is nurtured.

🤝 Effective Partnerships: Manage relationships with external partners, technology providers, and agencies, ensuring seamless project execution. Through productive partnerships, I seek to optimize services and enhance our capabilities.

💰 Resourceful Budgeting: Take a conscientious approach to budget management for Marketing Technology & ECommerce endeavors. My aim is to achieve impactful results while optimizing resource allocation.

Checkers & Rally’s Drive-In Restaurants

Director, Ecommerce & Digital Product Marketing

Skills: eCommerce Strategy · Search Engine Optimization (SEO) · Digital Marketing Innovations · Team Leadership · Data Analysis · Digital Marketing · Customer Segmentation Strategy · Business Process Improvement

Warner Bros. Entertainment

Director, Marketing & Ecommerce

Skills: Analytical Skills · Digital Marketing · Business Profitability · Logistics Management · Technical Proficiency

Paxton Sanders