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Pauline Duquesne
Account Director chez Global Savings Group
Professional Background
Pauline Duquesne is a seasoned marketing professional with over a decade of experience in various roles within the digital marketing and e-commerce sectors. Currently serving as an Account Director at Global Savings Group, she has progressively climbed the ranks since joining the company, having previously held positions as a Senior Key Account Manager and Key Account Manager. Her journey in the world of digital marketing and direct commerce has equipped her with an extensive toolkit, blending strategic insight with practical implementation skills that significantly elevate her clients' success.
Before her tenure at Global Savings Group, Pauline cultivated her expertise at Voyages-sncf.com, where she worked her way up from an Assistante Chef de Projet Affiliation et Partenariats to Chef de projet Affiliation. This role allowed her to develop critical project management skills and deepen her knowledge of affiliate marketing, as she facilitated partnerships that boosted brand visibility and sales. Her initial foray into the marketing space began at Le Monde, where she served as an Assistante web marketing et business developpement. Here, she laid the foundational skills that would later propel her into more advanced marketing functions.
Throughout her career, she has also collaborated with various organizations, applying her knowledge in roles ranging from an Assistante Négociateurs at Groupe Immobilier JE FOREST to a Conseillère en marketing web at Dubuc Marketing Inc. Each of these positions contributed to her growth and understanding of the multifaceted marketing landscape, allowing her to develop a well-rounded perspective on both traditional and modern marketing techniques.
Education and Achievements
Pauline Duquesne’s academic journey complements her illustrious professional career, grounding her with a solid foundation in both marketing and scientific disciplines. She began her education at Lycée Saint Jacques in Hazebrouck, where she completed her Baccalauréat Scientifique. This early commitment to scientific study showcased her analytical mindset, which she later transitioned into the marketing realm.
Eager to expand her horizons, Pauline pursued further studies in marketing and digital commerce at leading institutions. She achieved a Mastère Spécialisé® in Manager marketing direct et commerce électronique from SKEMA Business School, a program renowned for its focus on innovation and practical application in the fast-evolving digital marketplace. Additionally, she honed her marketing skills at EDHEC Business School, where she particularly focused on web-marketing. These academic accolades underline her commitment to continuous learning and professional development in an ever-changing industry.
Pauline’s educational background, coupled with her extensive professional experience, has positioned her as a knowledgeable and reliable figure in marketing strategy and management. Her proficiency in navigating complex business challenges and delivering tailored solutions to meet client needs is a testament to her capabilities and dedication.
Achievements
Throughout her career, Pauline Duquesne has been recognized for her contributions to the marketing field, particularly in the domains of digital marketing and e-commerce. Her strategic foresight and ability to forge meaningful partnerships have repeatedly led to increased revenue and market penetration for her clients.
At Global Savings Group, previously recognized as one of the leaders in providing cashback and savings solutions, she has implemented some of the most successful marketing strategies that have dramatically enhanced customer acquisition and retention. Her role as Account Director underscores her strength in managing key client accounts and strategizing campaigns that resonate within target markets.
Furthermore, her contributions at Voyages-sncf.com have significantly impacted the growth of their affiliate marketing program, enhancing the brand’s online visibility and fostering trusting relationships with affiliate partners. Her ability to adeptly manage projects and coordinate various marketing initiatives has been a hallmark of her career.
In addition to her professional roles, Pauline has also engaged with broader marketing communities, sharing her insights and experiences, which reflect her commitment to the profession. Her understanding of both the creative and analytical aspects of marketing gives her a unique edge that continues to make her a sought-after professional in her field.