Paulina Salazar

Paulina Hernandez has an impressive 15-year career in international and national companies with international projection, with four years as a consultant and project manager in retail innovation consultancy. She is a branding expert, with a passion for creating unique brand stories that resonate with their target audience. Hernandez coordinated numerous projects with clients from various sectors and cultures, including major brands like Coca-Cola Turkey, Sentosa (entertainment island), and Roca retail, among others.

Hernandez's projects have been diverse, including creating brand strategies for an island, redesigning brands, developing innovative retail business models, and creating gourmet products and brands based on neuroscience. She is a specialist in social branding, social media, branding, storytelling in branding, project management, innovation, and creativity processes. Her skill set is conveyed in valued roles as Lead Project Manager at Sendera Colima and Director at Fundación Manos en tu Ayuda.

Hernandez has a bachelor's and a postgraduate degree from reputable universities. She studied at Universidad de Colima and pursued a master's in science at ESADE Business School, where she also tutored students in retail innovation. Hernandez is a former business analyst at McKinsey & Company and held various branding consultancy positions at Martinez-Franch retail innovation consultants, niutech, and SUMMA Branding.

Hernandez continues to utilize her branding expertise at her current role at Desarrollos de Colima, as well as when teaching yoga to children. She is an outstanding branding expert who believes that every good brand has a great story to tell and an audience that identifies with this story.