The University of Texas at Austin

Columbia Business School

Insights-led Marketer / Brand Strategist / Champion of the Customer

CLYNK is revolutionizing consumer recycling for all stakeholders, with a focus on compelling consumer experiences.

-Lead Operations, Product Management, B2C/B2B Marketing, Business Development, Beverage & Retail Partner Success Management for this green tech company.

CLYNK

Chief Operating Officer

Futurewize is a brand and performance marketing consulting firm comprised of a small and curated group of seasoned executives from highly regarded brands. 

Assignments included brand repositioning for industry-leading B2B steaming media brand, consumer marketing for a green technology start-up, a positioning/go-to-market strategy for a digital identity start-up and serving as the fractional CMO for the industry leader in experiential learning for students.

Futurewize

Founder

Conceptualize, develop, and implement marketing strategies that  support and elevate the Ethan Allen brand across all channels. 
Led the planning, development, and execution of all marketing and advertising initiatives.
•	Launched national TV and digital brand campaigns designed to position Ethan Allen as a contemporary interior design brand that appealed to both a younger demographic while reengaging the core customer.
•	Developed new approach to identifying/converting new buyers to the brand; partnered with Houzz, Zillow, Trulia, and Realtor.com to reach qualified consumers throughout their online home furnishings journey, achieved 27X retargeting ROAS and AOV's double the norm.
•	Framed CX/UX strategies for ethanallen.com to create a harmonious digital experience that served to inspire and educate consumers while driving them in store.

Ethan Allen Global, Inc.

Vice President of Marketing

Served as member of the global executive leadership team. Responsible for brand strategy/activation and leading an internal ‘Advertising Agency’ accountable for all on and offline marketing campaign channels development. 
•	Developed and led the first formal brand function to support strategic transformation, addressing negative/narrow perceptions of the brand while attracting a higher-value segment of the audience; launched breakthrough brand campaign targeting existing and new customers resulting in 60% of ‘higher value’ customers reporting a more positive inclination towards Vistaprint.
•	Built customer-demand landscape comprised of six platforms elucidating customer situations that prompt the need for a product or service. Each platform addressed existing Vistaprint offerings as well as adjacencies, the size and monetary value of each, along with the effort required to 'own' each platform; initiated plans to target the first platform valued at $2 billion.
•	Re-envisioned internal agency from a small, production-centric team to an award-winning, 200+-person center of excellence comprised of top account planners, creative, and technology experts, responsible for the company’s brand communications, UX, website, online/offline marketing channels, content marketing and creative technology solutions; 5000 projects with 15,000 deliverables produced annually.
•	Conceived entirely new creative approach to broadcast television; positive perceptions of Vistaprint improved almost 20% within 3 months.
•	Created new Vistaprint corporate identity and visual language designed to project professionalism while instilling confidence (key brand driver) amongst the broader segment of the company’s market.
•	Accelerated Vistaprint’s content marketing and social media strategy resulting in thousands of pieces of content, an expansion of social platforms to support broader distribution and “seeding” initiatives that resulted in the company’s first “viral” campaign garnering 1M+ views.

Vistaprint

Vice President, Brand, Communications and Creative

Member of the executive management team recruited to establish and lead the marketing efforts for Fidelity’s international venture and leveraged buyout funds. Additionally served as a marketing and brand consultant to Fidelity's technology-centric portfolio companies.
•	Rebranded the Fidelity Ventures global brand; in four months enhanced brand awareness resulting in millions of highly qualified impressions, a 44% increase in website traffic, and new visitor percentage above 75%.
•	Perfected inbound and outbound marketing mix to better demonstrate the firm’s USP and promote a level of community engagement that placed Fidelity in the “considered set” of private equity firms.
•	Architected Fidelity’s first global “branded house” private equity strategy, creating defensible and unique market position. 
•	Launched Fidelity’s first $500 million international LBO fund, and in 12 months, delivered a threefold increase in qualified leads, garnering 100% awareness levels among its target audience.
•	Increased positive media citations for Fidelity by 100% in publication and blogs such as TechCrunch, Innovation Economy, New York Times, Business Week, Financial Times, Dow Jones and The Boston Globe.
•	Tapped rich source of SMB venture prospects through exclusive partnership with INC 500/5000, enabling high impact access to the richest pool of high growth companies applying for INC 500/5000 status.

Fidelity Investments

Senior Vice President of Marketing

Led the brand, marketing and communications efforts for business unit responsible for enhancing the relationships of hundreds of clients through specialized advice and services for a broad range of corporate securities transactions. Canaccord Genuity acquired Adams, Harkness & Hill.

Canaccord Genuity - Global Capital Markets

Managing Director,  Marketing & Operations

Recruited to establish and lead the firm’s first marketing function to drive new business development, brand awareness, and thought leadership. Promoted to Managing Director in 2001 and joined the executive management team where my responsibilities were expanded to include Information Technology, Human Resources, Research Services and Real Estate comprising a staff of 25 professionals.
•	Developed breakthrough client/prospect research designed to assess the brand’s performance against target audience expectations. Finding pinpointed priority actions for branding as well as product and service improvements.  Outcomes included:
o	Defining and owning the “Emerging Growth” category of Investment Banking
o	Execution of an extensible visual identity system and naming convention that supported the core business as well as the assent management and venture capital divisions.
o	Multi-channel creative campaign demonstrating that value isn’t measured by the number of deals but rather by the impact they have.
•	Conceptualized high impact B2B and B2C brand awareness campaigns for investment banking and asset management divisions; Revenue doubled, follow-on offerings and M&A transaction rankings rose from 15th to 3rd and 39th to 15th respectively, mutual fund accelerated to $100 million and venture portfolio delivered top quartile results.
•	Enhanced the brand’s reputation through framing a set of brand attributes encompassing the firm’s new core values and reinforcing them behaviorally, so each attribute became an intrinsic part of thoughts and actions of each professional service provider.
•	Achieved higher win ratios and shortened sales cycles through systematic application of relationship marketing techniques, a CRM platform and unique web folios; revenues improved by 40%.

Adams, Harkness & Hill (acquired by Canaccord Genuity)

Managing Director, Marketing and Operations

Led and professionalized 24-person internal communications and creative services department, 
overseeing 500-plus projects annually and managing the recruitment, performance management and 
development of team members. Devised global communications strategies and implemented 
branding, PR, demand generation, collateral, direct contact, customer loyalty, community 
management, channel, web and event programming.
•	Rebranded company after major acquisition, signaling the expansion of the brand from a CAD/CAM provider to an enterprise solutions company.
•	Redefined the go-to-market approach to address the longer sales cycles associated with an expanded purchasing committee. 
•	Designed and implemented the company’s first lead scoring and automation tool, prioritizing thousands of leads per month for immediate distribution and nurturing.
•	Served as the primary community manager for PTC’s largest independent User Group, leading efforts to engage, educate and communicate with the community at large; operated as the sole company spokesperson on the PTC/User Board.

Parametric Technology Corporation

Director of Corporate Marketing

Developed and executed global marketing plans for this analytical science solutions company, formerly a subsidiary of Fortune 500 Millipore Corporation. Launched two of the company's most venerable brands.
•	Launched two of the company’s most venerable brands, encompassing product naming, packaging, marketing, and global rollout plans.
•	Grew revenue by 25% by recommending and executing multilingual, multi-flight direct marketing campaigns targeting 14 countries.
•	Significantly increased share of wallet in key accounts through unique customized Fortune Magazine personal communications program.

Bridget O'Brien