Paula Alcala

Paula Alcalá is the Co-founder and COO of Palabra, an email automation platform designed to simplify advanced email processes by integrating with existing tools. She has a background in education and transitioned into the tech space, leveraging her experience in ed-tech to develop solutions tailored for small businesses and side projects. Palabra emerged from a need identified by her co-founder, Karen, who faced challenges in managing multiple conversations and projects effectively.123

Professional Background

• Education and Transition: Paula's career began in the education sector, where she worked on projects related to teaching coding online. Her shift to tech was gradual, as she became involved with no-code tools that helped streamline her work processes.12
• Palabra's Mission: The platform focuses on automating email communications, particularly for small businesses, allowing users to set up email automation systems quickly. This aligns with the growing demand for no-code solutions that empower users to manage their operations more efficiently.13

Recent Activities

Paula has participated in various discussions about the evolution of Palabra, including its involvement in an accelerator program that helped refine its strategy and user engagement approach. The company aims to facilitate better communication and automation for marketers and founders through its user-friendly interface.12

In summary, Paula Alcalá is a dynamic figure in the tech landscape, driving innovation through Palabra while drawing on her educational background to enhance user experiences in email automation.