Paul Smitton

Paul Smitton is a key executive at Cathay, currently serving as the Director of Customer Lifestyle and Chair of Cathay Holidays.12 In his role, he is responsible for overseeing Cathay's travel lifestyle products and experiences, including the recently reimagined Cathay Holidays travel hub.1

Professional Background

Paul Smitton brings extensive experience in the travel and loyalty industry to his position at Cathay. His career history includes:

• Current Roles:

  • Director of Customer Lifestyle at Cathay12
  • Chair of Cathay Holidays35

• Previous Experience:

  • Worked at Asia Miles3
  • Held positions at Cathay Pacific3

Responsibilities and Initiatives

As Director of Customer Lifestyle, Smitton is focused on:

1. Building deep, engaging relationships with Cathay customers1
2. Offering curated travel lifestyle products and experiences1
3. Overseeing the development and launch of the reimagined Cathay Holidays travel hub1

Under his leadership, Cathay Holidays has partnered with Expedia Group to create a premium one-stop travel hub. This initiative aims to offer customers a seamless way to plan and book their trips, with access to a vast selection of properties and travel activities worldwide.1

Vision and Strategy

Smitton is committed to Cathay's vision of becoming one of the world's greatest service brands.1 He emphasizes the importance of:

• Providing customers with premium experiences1
• Enhancing the travel booking process1
• Expanding Cathay's travel lifestyle offerings1

His LinkedIn username is confirmed to be paulsmitton, where he shares updates about Cathay Holidays and other initiatives.4