Paul Sinker

Paul Sinker is the Director of Communications at the News Media Association (NMA) in the UK, a position he has held for 17 years. His role involves advocating for the interests of national, regional, and local news media organizations, ensuring their needs are represented to government entities, regulatory authorities, and industry bodies.12

Sinker recently joined the board of the Audit Bureau of Circulations (ABC), where he will continue to support the media sector by promoting the importance of accurate and trusted data for advertisers.12 He has emphasized the critical role that news brands play in providing quality journalism and has stated his commitment to enhancing the credibility and effectiveness of media services.2

In addition to his work with the NMA, Sinker has been involved in various initiatives aimed at addressing challenges within the media landscape, particularly concerning intellectual property rights and regulatory issues affecting journalism today.3 His extensive experience in communications and media policy positions him as a key figure in shaping discussions around the future of news media in the UK.