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Paul Shaver
President-CMRRA
Paul Shaver is a highly motivated and creative individual with a proven ability to develop and implement marketing strategies for artists and brands across various media platforms including radio, video, press, digital, and retail.
With extensive experience in the music and entertainment industry, Paul excels in team leadership, relationship building, and negotiation, effectively inspiring passion and support from colleagues, artists, and partners.
His specialties include a deep understanding of the media landscape covering radio, TV, print, and online platforms, along with expertise in marketing, brand partnerships, and management.
Paul Shaver has held prominent roles in reputable organizations such as Vice President Nielsen Entertainment Canada - Music & Sports at Nielsen, Head of Nielsen Music Canada, Vice President of Artist Marketing at Universal Music Group, VP Marketing & Promotion at EMI Music, Vice President at Virgin Records, Marketing Director - Western Canada at HMV Retail Ltd, Western Promotions Representative at Virgin Records, and National Promotions Manager at DMD/fre Records.
