Guillermo Ramos

Guillermo Ramos is the General Manager at Virgin Music UK, a position he has held since March 2021. He was appointed to lead the newly launched Virgin Music Label & Artist Services UK, which aims to support independent artists and labels under the Universal Music Group umbrella. This initiative is inspired by the legacy of the iconic Virgin Records label.14

Professional Background

Before joining Virgin Music, Ramos had a significant tenure at Island Records UK, where he spent over a decade in various roles, culminating as the VP of Marketing. During his time there, he successfully managed marketing campaigns for several high-profile artists, including Ariana Grande, The Weeknd, and Mumford & Sons.12 His strategic leadership contributed to numerous commercial successes and accolades for Island Records, including recognition in Music Week’s 30 under 30 list.2

Education and Skills

Ramos has an honours degree from Cambridge University and possesses a multicultural background, being Spanish and having grown up in Germany. He is fluent in three languages and proficient in a fourth, which enhances his ability to navigate the global music industry effectively.23

Vision at Virgin Music

In his role at Virgin Music UK, Ramos emphasizes creativity and innovation in artist development. He aims to redefine industry standards by fostering an environment that encourages musical entrepreneurialism, collaborating with both emerging and established talent.12

Overall, Guillermo Ramos's extensive experience and strategic vision position him as a key player in shaping the future of music marketing and artist services at Virgin Music UK.