Paul Pedersen

Paul Pedersen is an accomplished search engine marketing professional with a wealth of experience spanning over different areas in the digital marketing field. He possesses a solid background in Search Engine Optimization (SEO) with 25 years of expertise, Search Engine Marketing (SEM/PPC) with 15 years of experience, Web Analytics/Business Intelligence for 20 years, and Website Development for 25 years.

With a successful history of managing projects, teams, and resources across various departments, Paul excels in communication and customer satisfaction. He is adept at educating clients and management, as well as mentoring teams to enhance performance and skill development.

Paul's skill set includes creating and executing strategies that utilize search engine marketing techniques to achieve client objectives, developing engaging landing page strategies, integrating online initiatives with offline marketing strategies, and harnessing data from search and web analytics to optimize pay-per-click campaigns for enhanced lead generation, revenue growth, and other key metrics.