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Srikanth Parigi
Manager, Campaign Operations at Zeta Global (NYSE: ZETA)
Srikanth Parigi is equipped with over 10 years of extensive experience in B2B technology marketing, specifically excelling in lead nurturing, lead generation, and various digital marketing strategies such as social media marketing, email marketing, marketing automation, content marketing, and search engine optimization.
Currently serving as a Campaign Lead at ExterNetworks, Srikanth manages the day-to-day operations of eNurturing processes, formulates robust lifecycle campaigns for email marketing, and devises effective strategies for multiple digital marketing channels, ultimately aiding in expanding the touch database and establishing a strong brand presence at ExterNetworks to drive lead generation.
Acknowledged throughout his career for his analytical skills, lead generation expertise, adept project management, market research proficiency, and strategic acumen, Srikanth is celebrated as a proven performer capable of translating vision into actionable strategies.
His specialties encompass a wide array of skills including Marketing Automation, Email Marketing, Campaign Planning & Execution, Designing Emails/Landing Pages/Forms for Email Campaigns, Web Analytics & Reporting, Client Servicing with international exposure, Project Management, People Management, Lead Generation, Cross Channel CRM Product Management, Digital CRM Strategy Solutions, Account Management, and Business Intelligence.
Srikanth Parigi pursued his Master's in Business Administration with a focus on Marketing/Marketing Management at ICFAI Business School. He also received his education from Swami Vivekananda Institute of Technology and St. Joseph's High School.
His professional journey includes roles such as Manager, Campaign Operations at Zeta Global, Senior Team Lead in Campaign Operations at Zeta Global, Email Marketing Manager at GrabOn, Campaign Lead at ExterNetworks, Digital Marketing Manager at Zeta Interactive, and various positions at Zeta Interactive including Digital Marketing Executive and Digital Marketing Associate.
