Paul Mosenson

Paul Mosenson is a seasoned marketing and media expert with extensive experience in the field. He is currently a Member at the Performance-Driven Marketing Institute (PDMI), a position he has held since June 2023.1

Professional Experience

Paul Mosenson has an impressive career spanning several decades:

• He is the founder of NuSpark Consulting, where he focuses on driving quality leads, sales, and revenue growth for B2B and tech clients.2
• Since January 2010, he has been serving as the Director of Media Strategy, Planning & Buying, and Account Management at NuSpark Media Group.1
• He has been working as a Fractional CMO at NuSpark Marketing since January 2019.1
• Mosenson is also the Managing Director at Nimble Leader, a position he has held since July 2019.1

Expertise and Specializations

Paul Mosenson is known for his expertise in:

• Direct Marketing and Digital skills
• Lead generation and sales optimization
• Media planning and buying
• AI-driven marketing strategies
• B2B and B2C marketing

His approach emphasizes Buyers' Journey Optimization, focusing on reaching the right audiences through appropriate channels with tailored messages and offers.2

Achievements and Recognition

Mosenson has received several accolades throughout his career:

• He was recognized as one of the Top 50 Lead Generation Professionals in the USA by the Sales Lead Management Association in December 2011.1
• He holds various certifications, including SaaS Business, Metrics and Marketing Certifications from Udemy, and certifications from SharpSpring, Facebook, Google, and The Trade Desk.1

Recent Developments

As of 2024, Paul Mosenson has been exploring the integration of AI in marketing strategies. He recently tested an AI stack to produce an AI TV show for live streaming, demonstrating his commitment to staying at the forefront of marketing technology.3

Paul Mosenson's LinkedIn username is indeed pmosenson, as mentioned in the query.