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Paul Lauzon, CAIP
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Paul Lauzon is the Senior Vice President at Leger, a prominent Canadian market research and analytics firm. He joined the company in October 2022, taking on a leadership role in its Vancouver office. Lauzon brings over 30 years of experience in marketing research, particularly in the lottery and gaming sectors, which positions him as an expert in this niche area of the industry.134
In his role at Leger, Lauzon is responsible for expanding the firm's capabilities and expertise in lottery and gaming research across North America. His extensive background includes significant prior experience with Ipsos, where he honed his skills in market research.46 His appointment was celebrated by colleagues who have worked with him for many years, highlighting his reputation and contributions to the field.2
Lauzon's professional qualifications include being a Certified Advertising and Marketing Professional (CAIP), underscoring his commitment to excellence in marketing research.5
