Jeri Smith

Jeri Smith is the President of Communicus, Inc., a marketing research firm based in Carlsbad, California. She has been instrumental in leading the company, especially following its acquisition by Phoenix Marketing International in August 2021. This acquisition aimed to enhance advertising and brand measurement solutions by integrating Communicus' research capabilities into Phoenix's offerings.12

Smith's background includes significant experience in advertising and marketing, having previously worked at DDB, a global advertising agency. Her expertise lies in utilizing System 1-based diagnostic approaches to advertising research, which help clients understand how various elements of their campaigns drive market results.13

Communicus specializes in providing insights into how advertising campaigns build brands and motivate purchasing decisions. Under Smith's leadership, the company has developed a comprehensive evaluation system that assesses the effectiveness of advertising campaigns.15

For more professional details, Jeri Smith maintains a LinkedIn profile where she connects with over 500 professionals in the industry.4