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    Paul Gillin

    Author, IT Journalist, B2B Content Strategist

    Paul Gillin is a seasoned professional in the fields of writing, speaking, and marketing strategy. As a Partner at Gillin + Laberis, he specializes in helping marketers and corporate executives adopt a publisher's mindset.2

    Professional Background

    Paul Gillin has extensive experience in:

    • Writing: He is an accomplished author, having written five books on social media.5
    • Speaking: Gillin is a public speaker, sharing his expertise on various business and marketing topics.2
    • B2B Content Strategy: He is particularly focused on B2B marketing and content strategies.24

    Expertise and Interests

    Gillin's areas of expertise include:

    • Social Media Marketing: He has a deep understanding of how social media impacts business and marketing strategies.3
    • LinkedIn for B2B: Gillin recognizes LinkedIn's value for B2B professionals and marketing, highlighting its unique features and potential for business networking.1
    • Content Marketing: He advocates for branded B2B news services and quality content marketing approaches.4

    Online Presence

    Paul Gillin maintains an active online presence:

    • LinkedIn: His profile (username: paulgillin) showcases his professional achievements and current role.2
    • Twitter: He is active on Twitter (@pgillin), where he shares insights on B2B strategies, technology, and social media.5

    Personal Interests

    Beyond his professional pursuits, Paul Gillin is a sports enthusiast, particularly fond of the Boston Red Sox and New England Patriots.5

    Related Questions

    What are some of Paul Gillin's most notable achievements in the field of B2B marketing?
    How did Paul Gillin transition from being an IT journalist to a B2B content strategist?
    What are the main topics Paul Gillin covers in his books on social media?
    Can you provide examples of successful B2B marketing campaigns Paul Gillin has been involved in?
    What makes LinkedIn a preferred platform for B2B professionals according to Paul Gillin?
    Paul Gillin
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    Experience

    Partner at Gillin + Laberis (September 2016 - Present)
    Enterprise Editor at SiliconANGLE Media, Inc. (2014 - Present); Senior Fellow, Board Member at Society for New Communications Research (2006 - Present); Principal at Paul Gillin Communications (November 2005 - Present); VP, Group Publisher at TechTarget (September 2004 - November 2005); VP, Editorial at TechTarget (August 1999 - September 2005); Editor in chief/Executive Editor at Computerworld (January 1987 - July 1999); Senior Editor at Ziff Davis Media (1985 - 1987)

    Education

    BS in Journalism from Boston University (1975 - 1979); Marketing coursework towards MBA at Babson College (1980 - 1981); Diploma from Arlington High School (1972 - 1975)

    Location

    Westborough, Massachusetts