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Paul Evers
I Get You: Unlocking CRE Opportunities with Decades of Client-Side Experience.
Paul Evers is a prominent member of the Oregon Food & Beverage Council at the Oregon Business Council (OBC), where he has been involved since early 2022. He is also the Chief Executive Officer and Co-Founder of RIFF, a company that focuses on craft beverages. His career spans various roles in brand strategy, design, and advertising, showcasing his expertise in humanizing marketing and creating delightful consumer experiences.124
In addition to his role at OBC, Evers is a founding board member of Cultivate Bend, an organization dedicated to supporting food and beverage businesses in Central Oregon.23 His background includes a significant pivot from advertising to product development in the beverage industry, reflecting his commitment to innovation within the sector.34
