Paul Choi is a Master of Public Policy student at the University of Virginia with a focus on applying behavioral science in the public and private sectors. He is also interested in behavioral finance and product design. Paul holds a Bachelor of Science in Accounting with a minor in Information Systems from Calvin University.

With a strong academic background in Applied Behavioral Science, Paul has gained practical experience working as an Applied Behavioral Science Researcher at Freelance and as a Project Consultant at Sixcessful Projects and Insights Ltd. He has also interned at Proof of Impact, Social Behavior and Decisions (SoBaD) Lab, The Market Project, and other organizations, showcasing his diverse skill set and passion for behavioral research.

Paul Choi's professional journey includes roles such as Financial Analyst at Merlin International, Professor's Assistant at Calvin College, Business Analyst Intern at American Diabetes Association, and Management Consulting Intern at Benjamin Schlesinger and Associates, LLC. His experience spans across financial analysis, academia, research, and consulting, demonstrating his versatility and dedication to making an impact.

Throughout his career, Paul has honed his skills in areas like behavioral science, project consulting, financial analysis, and communication. His diverse background and deep understanding of behavioral concepts make him a valuable asset in creating innovative solutions for organizations looking to leverage behavioral insights.