Chris York

Chris York is a renowned expert in applying behavioral science to drive impactful product outcomes, particularly in digitally-induced behavior change across various sectors.

In 2012, Chris established Cognitive, a top-tier strategy and design consulting firm acclaimed for its work with leading startups, multinational corporations, universities, and medical institutions, focusing on enhancing human behavior and achieving intricate goals.

Chris has an exceptional track record of leadership roles in startups like WellnessFX, Rise, and others, alongside providing strategic guidance to significant companies and ventures like Cleo, Elementus, and Vital Labs.

His influence extends to educational platforms such as the Behavioral Economics Bootcamp and advising roles at UCSF Health Hub, reflecting his dedication to advocating behavioral economics and product design methodologies.

With a solid educational background from Stanford University and Peking University, Chris possesses a diverse skill set blending applied psychology, cognitive science, gaming mechanics, and AI to tackle complex challenges in behavior change and design.

Chris York is renowned for his speaking engagements on habit formation, behavioral economics, investing, and marketplace design at prestigious institutions like Stanford, Cornell Tech, and leading innovation firms.

His current endeavors revolve around leveraging behavioral economics in investment strategies and democratizing behavioral science applications through the Behavior Institute, emphasizing a data-driven approach to consolidating behavior change interventions.