Paul Banas is an accomplished marketing research professional with a rich background in consumer insights within the consumer packaged goods sector, boasting more than 20 years of experience in this field. His expertise spans a wide range of areas, including new product development, product testing, marketing communication, advertising research, brand positioning, and digital/social media analytics. Paul studied History at Wittenberg University and has held key positions such as Managing Partner at Wingra Hill, LLC, Co-Chair of the Social Media Council at the Advertising Research Foundation, Director of Consumer Insights & Strategy at The Kraft Heinz Company, and Market Research Analyst at Holt McDougal.