Derrick Grimpo is a seasoned data-driven marketing research professional with over a decade of experience in consumer and shopper insights. Having studied Bachelor's and an MBA in Marketing Research at Missouri State University, he has worked with some of the world's largest companies while designing custom research solutions, leading numerous research initiatives in testing packaging, pricing, merchandising, and new product development.

Derrick Grimpo's professional background includes roles such as Market Research Manager at Black & Veatch, Director of Analytics, Senior Project Manager, and Assistant Project Manager at Decision Insight, and per course faculty at Missouri State University. With vast experience in the field, he enjoys leading hundreds of research initiatives, giving him unparalleled expertise in consumer research, shopper insights, market research, and new product development research.